Elmo Roper papers, 1900-1972.
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Elmo Roper and Associates
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Roper Research Associates
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Roper, Elmo, 1900-1971
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Elmo Roper (1900-1971) was a pioneer in the fields of market research and public opinion polling. From the description of Elmo Roper papers, 1900-1972. (University of Connecticut). WorldCat record id: 52096773 Elmo Roper ( 1900-1971 ) was a pioneer in the fields of market research and public opinion polling. Born in Nebraska on 31 July 1900, he operated a jewelry store with his brother in Iowa in the 1920s. While not successful, the experience taught him the val...